Friday 22 April 2011

SOCIAL MEDIA AS AN INSIGHTS TOOL FOR SPONSORS AND RIGHTS HOLDERS

The social web is home to thousands of communities of hundreds of thousands of active, passionate and vocal fans.  They are a hotbed of rich, genuine insight that will give your sponsorship assets and platforms a big shot in the arm. 


This is an overview of how social media can be used as a 'listening tool' to give sponsors and rights holders powerful and inspirational insight into what their audiences want, need and value.  As presented at Think! Sponsorship Conference, London, April, 2011.


View more presentations from Robinson Pincus | Sponsorship & Social Media.

For a deeper understanding of how you could benefit from listening more closely to your audience, give us a call.

1 comment:

  1. Social network sites have been able to bring families close to gather, long lost relatives and friends have been able to find each other using sites such as Face book, MySpace, and Hi5 among others.

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