5 CRUCIAL CONSIDERATIONS FOR SOCIALLY-SUPERCHARGED SPONSORSHIP

Tweet

NEW RESEARCH: THE NEW RELATIONSHIP BETWEEN FANS AND SOCIAL MEDIA...

Fans are coming together in bigger and more diverse communities than ever before.

They're creating and sharing content much more than you might think.

They're happy for brands to get involved, but right now brands aren't giving them what they want.

Click here to find out more about how fans use the social web, what they want from brands and the implications for Sponsorship & Social Media. 

To discuss the full report, give us a call.


Josh Robinson 
+44 (0)7771 903889
josh@robinsonpincus.com


Ben Pincus 
+44 (0)7785 227215 
ben@robinsonpincus.com

Tweet

SPONSORSHIP ACTIVATION: HOW TO INVOLVE FANS MORE IN SHAPING WHAT HAPPENS, WHERE AND WHEN

Traditional marketing agencies have a business model built around:

1. Selling the CREATIVITY that leads to 'the big idea'

2. Selling the MEDIA that broadcasts the big idea

The Social Web offers an alternative to brands that challenges the traditional agency model:

1. As a source of high quality INSIGHTS and IDEAS

2. As an active network where the best ideas (content) are SHARED for free 

Better insights ignite Better ideas.  

For sponsorship, this is a particularly exciting opportunity because so many of the communities across the social web are built around shared passions.  They're a hotbed of insight, waiting to be tapped.


Now we have the opportunity to listen more closely to what target audiences want and need from a brand.  Not through flawed focus groups or incentivised surveys, but through 'natural fan chatter'.

The wisdom of fans.

By listening more closely to what fans want and need we can create better activation ideas that give them what they want (often it's just help getting more of what they love).  

And by giving them what they want, we give them what they want to share: 

Content that their fellow fans will value.

Our 'Leverage Loop' model simply places listening and insight at the heart of a more effective sponsorship campaign.  By listening before giving, you involve fans more in shaping what happens, where and when.  Not just when you create a Platform, but throughout its activation.

This means your campaign works harder for longer.

  

Listen closer.  Connect better.  Reach further.

Tweet

FACEBOOK V TWITTER 2010: BRAND FOLLOWERS

Interesting to see how facebook and Twitter compare.  As pointed out by the originators of this infographic, twitter users are by and large older, a little richer and better educated.

Twitter users follow brands less but buy those that they do follow more.

Our upcoming research next week will dive deeply into how consumers are using the social web to access and feed their passions and the consequent opportunities for brands, through sponsorship.

Tweet