Communities of fans are a hotbed of high quality insights, inspiration and ideas for brands looking to create Sponsorship Platforms that give their consumers what they want.
Something exciting happens when you ask fans what they want and then give it to them: they get hungry for more.
Not just for more of what they want, but for more opportunities to contribute their thoughts, voice their needs and express their desires.
As these thoughts, needs and desires are answered in the form of new experiences and content from brands, consumers get savvy, they get a taste for it...and look out for the next opportunity to shape their lifestyle experiences through brands.
The brand becomes the catalyst, the enabler, the man that makes it happen.
This is interesting stuff.
This is not brand PUSHING to consumer.
This not brand PULLING consumer in.
This is consumer PULLING brand in.
For the consumer, brand becomes 'opportunity to get me closer'.
josh@robinsonpincus.com
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